RIP Ford
Do these companies expect to ride out gen 1 tech for 10 years while maintaining their overinflated prices?
Demand for shitty, excessively marked up EVs*
They could sell me an electric Focus or Fiesta if they’d make one. I have no interest in a truck or SUV.
Its not that people arent interested in "EV’. They arent interested in Ford’s EVs! The big 3 are faking their EV implementations. They arent available, they are last gen, expensive for an inferior product, and the dealer network actively shuns them.
Guess the unions got what they wanted.
They also blame increasing labor costs yet Hyundai and Kia are plowing ahead and also giving their labor raises…
Not really news, Ford to go bankrupt in the near future.
They should use that money to build out a charging network rather than piggy backing on Tesla’s. The main reason people aren’t buying EVs, besides the cost, is the garbage charging infrastructure in most of the country.
Market for >$80k vehicles is saturated regardless of the energy source.
Making EV trucks is expensive. The market for these is limited. Rivian has sold some R1T but not 50K R1T in 1 year: I am unsure when they will be able to sell that many. It will be some time until batteries price are cheap in the USA. This is why EV sales in the USA still require some sort of tax credit. Even with the tax credit: it can still be expensive, especially in a high interest rate environment. EV market in the USA now is basically compact suv, midsize sedans, small hatchback (ie. model y, model 3, bolt). Gasoline price relative to electricity price in the USA (on average) is still relatively cheap: there will be continued fierce competition from hybrids for the time being.
You’ll have ev converts when and if
- Cars cost under 30k
- average range is 450 miles a charge
- charge time is under 20 mins for 80% capacity
We’ll get there . But a lot more work ahead
Oh COMON…
“These things seem to be too expensive for people to afford… better keep them expensive so nobody will ever want them.”
EVs are the future, you dunderheads. Grab on with both hands and fully commit or be sold off for parts when your stock plumets.
Dear Ford and other American car companies, build a high quality long range EV and price it affordably and people will buy it.
Build a shitty, expensive EV, with poor range and no one will buy it.
Ford to scale back plant as their EV designs and availability don’t meet market demands.