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Ford=screwing up daily.
Literally Kia and Hyundai will leap frog them by the time they get their act together.
This isn’t too surprising. In markets where EVs are popular, they’ll participate in large numbers. In markets where EVs aren’t popular, it will be hard to find EVs. In time that might change, but why would a dealer invest in training sales and service personnel to support EVs when they’re only likely to sell one every other month?
This article provides useful context: www.autoblog.com/amp/2023/03/16/ford-model-e-dealer-changes-unhappy/
This isn’t dealerships saying they don’t want to sell EVs nearly as much as it is about dealerships not wanting to deal with Ford’s burdensome and expensive corporate policies around selling them.
Ford lost $36000.00 on every EV sold last quarter!
I’m guessing the dealers have issue with this rule: “The automaker wants dealers to set no-haggle prices.” So they can continue charging crazy dealer markups, raking in extra profit and not having to be bothered with installing chargers getting EV specific tools and training.
And ford keeps changing the requirements… lot’s of dealers ticked off over changes due to ford corporate not having their end together.
From what I recall there were also a few other obvious problems with it for dealerships beyond that, including 1) very jacked up prices for stuff like Ford installing chargers at their location, 2) each dealer can only get a fixed supply of EVs, regardless of if they live near a ton of people and sell way more cars than the average dealerships or are in some rural areas that might only sell half as many vehicles as a result. And I’m sure that there were other things to that I’m forgetting.
Ford’s burdensome corporate policies around selling them.
i don’t think having fast chargers onsite is burdensome for people who sell EVs.
which involves investments of between $500,000 and $1.2 million,
that’s where most of the cost is… all the shit that goes in the ground needed to support fast chargers (utility vault hardware) - dealership won’t ever touch it, but it’s got to be there - and the utility will charge you for every hour of work they have to do.
https://energy5.com/dc-fast-charging-stations-cost---a-comprehensive-guide
DCFC station hardware can cost between $50,000 to $100,000. Installation costs for these EV charging stations range from $30,000 to $70,000, depending on the location, size of the equipment, and whether you want it installed indoors or outdoors.
Car dealerships are installing diners and boutique latte bars and other shit like that. Installing a place to charge the cars they sell isn’t a stretch.
It’s about the no-haggle and truth-in-pricing requirements that would prevent them from playing their stupid dealer games.
The other stuff they’re complaining about is just chaff.
I hope there’s a way for dealerships that do this to accidentally not get their expected number of F150 Raptors or other high-profit trucks.
Legacy Auto aside, the dealership I bought my Lightning from had a dedicated EV sales guy. He was knowledgeable, knew about all the Local and Federal rebates, and literally just asked what options I wanted, and handed me the keys to an appropriate model. He even let me take the truck home to show the wife before the purchase.
If the dealerships could bring in and hire qualified people, I am sure they would move units. The dealership I went to blows through Mach Es and Lightnings constantly.
Ford lost $36000.00 on every EV sold last quarter!
My Mini dealership was the same. The guy knew everything about the EVs they had available and was able to answer questions well. Overall a great experience. If the range was better, I would have gone home with it.
Ford is inching towards direct sales, I think. I hope the salty dealers die.
There goes any hope of an EV Bronco anytime soon…
I was hoping for a traditional Mustang EV too.
The best part of Tesla ownership is the buying process.
I think Teslas are good in a lot of other ways too, but their buying/financing/delivery process is indisputably great!
If only they could figure out the service part of it
Wasn’t worth the added costs and training.
Would be cool if Ford does what it does in China, which is opening dedicated Ford EV stores, but imma guess that’s probably not happening in the states
That would also violate Ford’s dealership contracts and would be illegal in many states due to dealership protection laws.
Those ancient laws need to be repealed but I’m guessing dealership owners are fairly big political donors so the chance of this is absolute zero.
Dealership owners are the political machine in local politics in a lot of areas.
due to dealership protection laws
Which, of course, the dealers themselves made sure were passed through lobbying
But then they would be violating all those dealer laws they lobbied for.
Ford lost $36000.00 on every EV sold last quarter!
America needs an upgrade. Let’s put a chick in it and make her gay, I guess?
I’d be surprised if Ford & GM are still around in the next 20 years. They’ll either go bust or get bought out for their pieces and dismantled.
Dealerships will go extinct in the (not so) long term
There’s so much resistance in selling EVs. I wonder if salespeople get higher commissions on ICEV’s because of the regular maintenance that gas cars require.
Once you sell an EV that’s the end of your profits, but sell an ICEV and they keep coming back every 6 months until the end of time.
Ford lost $36000.00 on every EV last quarter!
400 out of how many total Ford dealerships? Is this a lot? Is this very few? Without context the number 400 means absolutely nothing to me. Terrible article.