In 2005, Israel cooperated with American executive directors supportive of the Zionist entity in working on the “Brand Israel” marketing campaign that targeted men between the ages of 18 and 34. The Jewish Daily Forward newspaper reported that the campaign aimed to portray Israel as a “relevant and modern” entity, and used gay men to create that image.Schulman, S. 2011. “Israel and ‘Pinkwashing.’” The New York Times, November 22.

In 2005, Israel cooperated with American executive directors supportive of the Zionist entity in working on the “Brand Israel” marketing campaign that targeted men between the ages of 18 and 34. The Jewish Daily Forward newspaper reported that the campaign aimed to portray Israel as a “relevant and modern” entity, and used gay men to create that image.Schulman, S. 2011. “Israel and ‘Pinkwashing.’”