The first is a commitment to make available technological controls to effectively restrict anyone under 18 from acquiring a loot box without the consent or knowledge of a parent or guardian. Many of these controls are already available on games platforms but aren’t as widely used as they could be. The new principles set out best-practice for their use in an effort to increase take-up.

The second is to drive awareness of those controls with a public information campaign. An expert panel will be set up to share best practices on age assurance issues.

This is pretty pathetic and limp. They need to take a stronger stance on this than just get parent/guardian agreement - we already know how this will go and that circumvention is just going to be lying about age.