I don’t get it, BMW.

You make Thundernight Metallic (purple), a color for people who like excitement and want to stand out.

You make the G87 M2, a car for people who like excitement and want to stand out.

But you do not make them available together.

To get the most exciting color, I’d have to buy the less exciting car. Which makes me want to not choose at all. 🤔

  • hockeymeester@alien.topBEnglish
    0·
    1 year ago

    M2 is a low volume model.

    Thundernight is a low volume color.

    Low volume color * low volume color = even lower sales figures

    • Agitated-Airline6760@alien.topBEnglish
      1·
      1 year ago

      Low volume color * low volume color = even lower sales figures

      It’s not a cost issue. It doesn’t cost any more for BMW to paint the M2 in Alpine White vs Thundernight Metallic. It’s a marketing dept trying to make some particular color “exclusive”.