IBM, Lionsgate, the European Union, and, reportedly, Apple, have all pulled advertising from X following Elon Musk’s apparent endorsement of an antisemitic conspiracy theory. Experts say it could soon get much worse.
Inertia. In the UK, for example, every local government council, the NHS, central government, charities etc use user Twitter//X as a free channel for announcements and publicity. Quite often they manage it though things like Hootsuite that lets the, plan and manage and cross-post to Facebook etc.
Deciding to quit that is quite a major step - especially when there isn’t really a clear single alternative that has similar reach and userbase.
Except that they’ve ruined that too. You now need an account to view anything, so the reach of announcements is greatly diminished.
At this point leaving shouldn’t really be too difficult, since a large portion of your audience already has; because they’ve been shut out, or have quit voluntarily.
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Inertia. In the UK, for example, every local government council, the NHS, central government, charities etc use user Twitter//X as a free channel for announcements and publicity. Quite often they manage it though things like Hootsuite that lets the, plan and manage and cross-post to Facebook etc.
Deciding to quit that is quite a major step - especially when there isn’t really a clear single alternative that has similar reach and userbase.
Except that they’ve ruined that too. You now need an account to view anything, so the reach of announcements is greatly diminished.
At this point leaving shouldn’t really be too difficult, since a large portion of your audience already has; because they’ve been shut out, or have quit voluntarily.
And now we’re living in the “that was a bad idea” world.
Many who remain actively want to spread hate