Says the company who makes touch screens turn off while moving, remote start activate via app, that doesn’t even tell you if the car actually started and dial wheels in awkward places to control media

Like Mazda’s drive trains, do not like their user interfaces at all, like the worst of the brands. So fix those first, before you waddle into the EV market and complain no one’s buying you products.

They might _try_ advertising, until this post I didn’t even know Mazda made any EVs

Stop making ICE cars and they’ll take off!

Makes a shitty EV: “EVs arent taking off!!11!1”

Mazda has been screwing themselves since they didn’t listen and make a MazdaSpeed for the current generation of drivers with money and then taking aim at luxury lines like Lexus. I’ve been a mazda3 owner since the first gen and stopped at my current 2010.

They aren’t listening to customers and haven’t since they redid the 2013 to whatever is going on now.

Yet the big OEM would like you to believe it’s all car brands 😂. What a joke.

“EV is absolutely important technology, and we are developing it. But [in the U.S.] EVs last year [were] about 6% of the market. This year it is 8%. And out of that 8%, 57% was Tesla. Other EVs are not taking off, inventory is piling up,” he said

So EVs increased their IS market share by 30% in one year, represents about 15% of the light vehicle share in the US, all with lukewarm at best marketing & infrastructure support, and Mazda doesn’t want a piece. Cool. Part of my decision to buy a Volvo EV was based on the way the company has embraced an EV future.

Mazda, tell us your business model Is based on supporting you parts market through unsustainable design & planned obsolescence w/o telling us. Maybe it’s time to bring the hamsters back.

It’s possible some of this is because all the manufacturers, except Tesla, require a worthless middleman. I bought a PHEV this year and every dealer had massive markups over stick plus mandatory worthless dealer add ons like $250 for nitrogen. lol

Some version of “bad cars aren’t selling” is a super hot article subject when the bad cars are EVs.

Note to the Mazda CEO as a current CX-5 Leasee: If you made an EV version of the CX-5 with market competitive stats for $10-15k more than the gasser, I would have already bought it, dumbass.

I don’t understand with all the tools and data they have how can a CEO be so out of touch of what the customers actually want.

Sounds like spin to cover his own ass since Mazda sucks in EVs.

Yeah let’s make an EV with 90 miles and complain no one is buying our EVs.

Homer Simpson: “YOUR EVs are not taking off in the U.S.”

:facepalm:https://www.reddit.com/r/energy/comments/185dmy7/electric_vehicles_and_hybrids_grow_to_a/?utm_source=share&utm_medium=web2x&context=3

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Electric vehicles and hybrids grow to a record-high 18% of U.S. light-duty vehicle sales

This is because Tesla has managed to make a cheap car look expensive and desirable, so they have lovely profit margins. Traditional manufacturers have expectations based on their existing lineup – won’t be easy to pass off a no-dashboard plastic interior as elegant when you’ve got a reputation for a more complete interior. That costs money, and with the underlying technology still so expensive it means traditional manufacturers have to lose a lot of money just to hit the same price point Tesla is at.

Either they convince people it’s worth it to pay more, or they try the same trick as Tesla and hope they develop their own fan club, or they wait it out and hope that people start to decide minimal and elegant is actually just cheap, rattly, and loud.

Can’t really blame them for not wanting to face Tesla head on. But they don’t have much of a choice.