In any scam, any con, any hustle, the big winners are the people who supply the scammers - not the scammers themselves. The kids selling dope on the corner are making less than minimum wage, while the respectable crime-bosses who own the labs clean up. Desperate “retail investors” who buy shitcoins from Superbowl ads get skinned, while the MBA bros who issue the coins make millions (in real dollars, not crypto).
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These people reason - correctly - that all the people getting really rich are scamming. If Amazon can make $38b/year selling “ads” that push worse products that cost more to the top of their search results, why should the mere fact that an “opportunity” is obviously predatory and fraudulent disqualify it?
https://pluralistic.net/2023/11/29/aethelred-the-unready/#not-one-penny-for-tribute
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The quest for passive income is really the quest for a “greater fool,” the economist’s term for the person who relieves you of the useless crap you just overpaid for. It rots the mind, atomizes communities, shatters solidarity and breeds cynicism:
https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security
The rise and rise of #botshit cannot be separated from this phenomenon.
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The botshit in our search-results, our social media feeds, and our in-boxes isn’t making money for the enshittifiers who send it - rather, they are being hustled by someone who’s selling them the “picks and shovels” for the AI gold rush:
https://www.theguardian.com/commentisfree/2024/jan/03/botshit-generative-ai-imminent-threat-democracy
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That’s the true cost of all the automation-driven unemployment #CritiHype: while we’re nowhere near a place where bots can steal your job, we’re certainly at the point where your boss can be suckered into firing you and replacing you with a bot that fails at doing your job:
https://pluralistic.net/2024/01/11/robots-stole-my-jerb/#computer-says-no
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The manic “entrepreneurs” who’ve been stampeded into panic by the (correct) perception that the economy is a game of musical chairs where the number of chairs is decreasing at breakneck speed are easy marks for the Leland Stanfords of AI, who are creating generational wealth for themselves by promising that their bots will automate away all the tedious work that goes into creating value.
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Expect a lot more Amazon Marketplace products called “I’m sorry, I cannot fulfil this request as it goes against OpenAI use policy”:
https://www.theverge.com/2024/1/12/24036156/openai-policy-amazon-ai-listings
No one’s going to buy these products, but the AI picks-and-shovels people will still reap a fortune from the attempt. And because history repeats itself, these newly minted billionaires are continuing Leland Stanford’s love affair with eugenics:
https://www.truthdig.com/dig-series/eugenics/
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The fact that AI spam doesn’t pay is important to the fortunes of AI companies. Most high-value AI applications are very risk-intolerant (self-driving cars, radiology analysis, etc). An AI tool might help a human perform these tasks more accurately - by warning them of things that they’ve missed - but that’s not how AI will turn a profit. There’s no market for AI that makes your workers cost more but makes them better at their jobs:
https://locusmag.com/2023/12/commentary-cory-doctorow-what-kind-of-bubble-is-ai/
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Plenty of people think that spam might be the elusive high-value, low-risk AI application. But that’s just not true. The point of AI spam is to get clicks from people who are looking for better content. It’s SEO. No one reads 2000 words of algorithm-pleasiing LLM garbage over an omelette recipe and then subscribes to that site’s feed.
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And the omelette recipe generates pennies for the spammer that posted it. They are doing massive volume in order to make those pennies into dollars. You don’t make money by posting one spam. If every spammer had to pay the actual recovery costs (energy, chillers, capital amortization, wages) for their query, every AI spam would lose (lots of) money.
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