He said that those who suggested that the show glamourised the devil had not really understood the series. “It’s not an irreligious show at all,” he said. “It’s actually very respectful of the structure of that sort of religious belief. The idea that it promotes satanism [is nonsense]. None of the characters from Hell are to be aspired to at all. They’re a dreadful bunch of non-entities.”
Their “faith” simply signals what they see as their ultimate expression of virtue: honoring their mothers and their fathers by parroting their indoctrination. Brainwashing never goes well.