During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
The problem with that state of mind is the supermajority of people who don’t think meat is the “good option” or the “right thing”. If you want to convert people to veganism, you have to coerce them with misinformation to some extent. Just stating facts won’t work.
Making the good option easier is a good way to get people to do the right thing
The problem with that state of mind is the supermajority of people who don’t think meat is the “good option” or the “right thing”. If you want to convert people to veganism, you have to coerce them with misinformation to some extent. Just stating facts won’t work.