- cross-posted to:
- [email protected]
- [email protected]
- cross-posted to:
- [email protected]
- [email protected]
HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
You must log in or register to comment.
In all seriousness, why the hell would a company already branded the “Home Box Office” run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?
Removed as a protest against the community’s support for campaigns to bring about the deaths of members of marginalized groups, and opposition to private entities working to prevent such campaigns, together with it’s mindless flaming and downvoting of anyone who disagrees.
Where did the HBO content go, did they spin off a separate service just for that?
Some moron just rebranded a logo worth who knows how many possible billions to… just X
Some people are just fucking dumb as hell
Right?! My first thought was “Max? You mean like Cinemax? Did Cinemax buy HBO??” Well, turns out, the OPPOSITE is true. In what world is Cinemax the more valuable brand than HBO???
What’s the most baffling to me is that WB owned HBO and Cinemax when they created HBOMax, but they chose not to include Cinemax content.
I guess these days among the executive class, it’s just really cool to purposefully mismanage your IP.
It’s because they didn’t buy Cinemax to combine them into a bigger more valuable brand with more IP. They bought out Cinemax to eliminate the competition. And they did it around the same time that all the streaming services started taking off, so they obviously got their asses kicked by Netflix. Cable TV as a whole has really suffered since Netflix and Prime got really big.
I hear Coca-Cola is going to rebrand itself to New Coke this year. Can’t fail!!
Because they want to bog it down with shitty titles (quantity vs quality) to appear more competitive with more programming and don’t want to degrade the HBO brand.
At the same time they made the name change they also eliminated a bunch of content and highlight a lot more of the reality stuff that might not have the same draw.
They freaking cancelled Westworld when it only had one season left in the story.
Sorry to repost. I immediately tossed in a thing about the rebrand and then saw this, so I’m hitting it again because it frames the rebrand as knowing and deliberate (as opposed to a fuck up).
Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out “good enough” content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.
I fell out of Bad Faith after the Other Host had a run in with Chris Hansen. Might have to give it another shot.
I don’t get why they made Max a completely different app. I mean I also don’t get dropping the hbo monicker, but why did I have to get a brand new app instead of them just reskining hbo max
Kinda like rebranding Twitter into X
To be fair with that one, that’s purely Musk and his fascination with the letter X.
When you’re one of (the?) richest people in the world, you get to do completely idiotic things and they never have any real negative impact on your life.
Musk and his fascination with the letter X.
is the letter X really all that fascinating? I can think of a number of letters far more fascinating than X.
Like what’s up with the letter W? Shits kinda crazy, just a bunch of lines and shit.
Literally everyone and their mom is sleeping on the letter Z…
Oh, and don’t even get me started on the letter O. Just think about that for a second. Is it one line? Or 0 lines? Or an infinite line? Circles are fucking crazy bro
Given what’s going on in Ukraine and Russia I doubt many orgs want to use Z, although by that logic I’m surprised Elon didn’t pick it instead of X
X is the core component of a Nazi swastika, so theres that.
Well now we’ve heard from the stoner contingent 😛
HBO = my brain thinks Game of Thrones, Sopranos, The Last of Us, Band of Brothers, Chernobyl. Literally decades and decades of quality premium content.
MAX = porn. My brain immediately associates the name with porn. Idk why.
For me it’s because of Cinemax - ie Skinemax - which used to be associated with the softcore porn they’d play late at night.
It always mystified me that HBO Max was even able to use that name since it was so evocative of another premium cable network.
Skinemax, the Saturday night Shannon Tweed special.
Jennifer Tilly and Gina Gershon
I swear that companies are really misunderstanding how most people interact with brands, or I am. But given recent events, I think it’s the companies. On another topic, for reasons I cannot fathom, Schwans home frozen food delivery is re-branding from Schwans’ (which is hard for me to spell, but easy to say) that it’s been since the 1950s and is widely understood and recognized. What are they re-branding to? It sounds like they got right up to date with mid 90s Internet company branding, going with Yelloh! (I think). No one wants to say Yelloh!. It looks stupid, and somehow more out of fashion than their old logo.
We’ve got whatever the heck is going on with Twitter/X, we’ve got this (Yea, no one recognizes HBO, that’s OLD./s) The Great Courses Plus renamed Wondrium (which is again, giving up a rather well known brand in some niches with an obvious idea that it’s slightly different as a subscription). At least this doesn’t entirely sound / look stupid, and they added content when doing it, but still.
I probably could go on, but just… why? IDK - have you ever looked at an existing brand and thought - oh, that’s too dated? Usually companies pull this stuff to “trick” people into thinking it’s a different company, like when Blackwater became whatever, or Jeep etc became Stellantis. Such self owns.
This is the best summary I could come up with:
During an earnings call, the company’s chief financial officer, Gunnar Wiedenfels, attributed the downward trend to “overlapping subscriber bases between Max and Discovery Plus” as well as “expected churn” following the end of The Last of Us season 1 and the series finale of Succession.
CEO David Zaslav had something similar to say, noting that “while we have seen some expected subscriber disruption, we have experienced lower than expected churn throughout this process” — a process that involved asking HBO Max subscribers to download a new Max app to their devices in order to continue using the service.
Zaslav has previously hinted at incorporating news and sports into Max, and rumors suggest that it could add live CNN broadcasts to the platform.
As Hollywood producers as well as writers and actors butt heads over the use of AI and streaming residuals, Zaslav said it’s “important” that the strike gets settled soon.
“We’re hopeful that all sides will get back to the negotiating rooms so that the strikes get resolved in a way that the writers and actors feel they are fairly compensated and their efforts and contributions are fully valued.”
The Alliance of Motion Picture and Television Producers and Writers Guild of America are set to have their first meeting since the strike began on Friday.
I’m a bot and I’m open source!
I truly do wonder sometimes, who is around the round table that decides how things should be named?
Whoever they are, they are the poorest naming people around. They probably fuck up naming their pets or hell, their children.
It depends on the company. Most of the time it’s somebody in charge fancying a certain name for no reason whatsoever and everyone around them kissing their ass about how great it is.
Sometimes it’s a little more organized and everybody at the table starts spit bowling names until somebody in charge goes yeah I like that and then they’re All falling over each other too gosh about how great it is.
Smart places hire an overpriced PR firm who does market research and then listens to their advice.
Years ago we started a new project. It was exactly the same as our existing project, but with a few minor new features and a fancy new four letter name. I wasn’t high enough on the totem pole to be included in the discussions about the project It just came to me to help do the work.
Oh great name I guess what’s it stand for? Oh uhh nothing. We just made it up. Really? It sounds like it should be a bird or something. Nope we looked it up It doesn’t have any meaning.
A few weeks later I’m driving into work a different way than I normally take and there’s a smoke stack with the damn four letter name on the side of it. They named the new product after a local company who probably named themselves after someone’s last name.
For the next couple of years every time anyone asked about the product the very first thing they asked is where the name came from. Yeah I don’t know, they just made some s*** up.
It’s pretty ironic how companies will spend so much money on advertising to gain brand recognition, but then throw it away on a whim.
I imagine executive meetings with people rambling about (an already well established) brand cannibalizing (what could become, if everything goes perfectly, an equally or even more recognized) brand. Basically, throwing away what you have for what you could have in the future.
It’s just like spending, what was it, 44 billion dollars or something like that to own Twitter, and not even a year later you drop the brand and rename it X. Like, dude, any decent programmer or sysadmin could spin up a copy of Twitter in a few days of work. You paid $44 billion for the brand.
44 billion for the brand, but more importantly the user base. Although let’s not discount the tech behind the scenes. Any decent programmer or sysadmin might be able to spin up a copy of Twitter in a few days. But it’s not going to scale to the size Twitter is, and have all the moderation and legal tools Twitter does (although Elon is gutting those by the day), integrate into as many places as Twitter does, have the app infrastructure Twitter does, etc.
But regardless, all those things are irrelevant without people actually using the service. No clone is going to have the user base, and even with the rebrand to X, Elon still has a lot of users. Not as many as when he started, but still a lot. That’s what the 44 billion bought.
I agree that these changes have all been incredibly stupid and devalue one of the few remaining producers of quality TV (HBO), but I think that this is missing the point. The key is this:
Notably, the loss in subscribers didn’t seem to affect streaming revenue. It grew to $2.73 billion this quarter, marking a 13 percent increase.
In other words, fill up the service with cheap / easy to produce reality crap and hike up prices over time. Revenue goes up and costs go way down. People drift away but you keep growing the bottom line, at least for now. The shareholders rejoice and the consumers lose.
I want to pay for max so I can watch warrior season 3 and let their BS algorithm know there’s interest in it and not cancel it outright. They don’t even allow subscribers from my country UK so I have no choice but to pirate. They also have not released the season 2 bluray yet and I’m not gonna get the season 1 one if I’m just gonna end up with an incomplete collection cause this company is just allergic to taking my money.
You can use a VPN to get around regional blocks like that.
So you pay a subscription to access another subscription? Fuck that noise
The alternative is pirating (which I’m all for), which also should be done through a vpn anyway.
You’d need to find somewhere that doesn’t depend on ratios. Not many VPN providers support seeding ports these days
Many (most? It’s just north America I guess) countries don’t give a shit about piracy and would never allow an ISP to give out ips and personal information to companies so they could sue. So, depending where you live, no VPN needed.
It’s not just America, but all the anglosphere and the entire EU, too.
Sometimes. Many of their IP ranges are blocked on streaming services because they know people are using them to get around regional blocks.
Warrior is great!
Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out “good enough” content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.
Here is an alternative Piped link(s): https://piped.video/watch?v=0rSHAhXJ0ZQ&
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source, check me out at GitHub.
You literally cannot change the fucking size of the subtitles anymore, at least on Android or Chromecast. So you’re stuck with giant letters, black background. It’s the most infuriating shit of all time, HBO Max had options to change these things, I can’t believe that 1 programmer couldn’t solve this in a single day.
I feel like Netflix is the only one with a sensible default subtitle size.
Everyone else is like “Oh, you need subtitles. ARE YOU DEAF? IF WE MAKE THE LETTERS EXTRA BIG WILL YOU HEAR THEM BETTER!”
No motherfucker, I just need them because modern audio mixing is a fucking mess and actors have started mumbling. This is what happens when all the stage actors retire or die. I never had trouble understanding Alan Rickman or Tim Curry. They didn’t need subtitles. But them you get Matthew McConaughey, and he’s all “mmmhmmhm Murph” even without the spaceship engine noises, like even his fucking name is mumbled. Fuck you.
:)
It doesn’t help that TVs don’t include decent speakers anymore. A soundbar is a minimum, although I’ve seen those start to cheap out on the speakers too. Poor audio quality makes humans less understandable.
I was a subscriber and there was no smooth move over to max. I had to keep resetting my password every time I logged in and then eventually couldn’t get into either site even moments after a reset. Eventually said fuck it and cancelled.
If it’s anything more than barely inconvenient to use your service I’ll spend my money elsewhere
Having to configure settings all over again on every single device pissed me off, especially since the new app didn’t even have subtitles customization of any kind. As someone who uses subtitles for almost all viewing, nothing turns me off of a streaming service faster than being stuck with shitty black bars and gigantic blocky text by default and being unable to change it.
Now they should cut more letters and just make it x. That’s called branding efficiency.
What happened to Cinemax?
Banshee and The Warrior are some of the best action TV around
