Threads Has Lost More Than 80% of Its Daily Active Users::Two separate data analysis firms say the Twitter killer from Instagram has unraveled even as Meta has rushed to add highly requested features.

  • o_oli@lemmy.world
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    1 year ago

    I would say they didn’t really lose 80%, because they barely had them to start with. If you click a link on Instagram and bam you’re now a Threads user all ‘signed up’ ready to go? I mean yeah the barrier couldn’t be lower there.

    Retaining 20% of those users is in fact impressive. That’s many millions of people.

    • huginn@feddit.it
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      1 year ago

      9 mil according to the post.

      Paddles in comparison to twitters DAU from prepurchase 2022. Who knows what their DAU is now.

      • AA5B@lemmy.world
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        1 year ago

        It was the “shiny new, exciting thing” from a few weeks ago. Millions jumped on it to see what it was. It shouldn’t be a surprise that not all of them stayed