Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • yuriy@lemmy.worldEnglish
    18·
    6 months ago

    If the gas pumps have those unlabeled buttons around a screen, try pressing all of em. The pumps around here (nebraska) will mute the audio when you press one of the buttons, it just isn’t labeled. I’ve taken to writing “mute” on the magic-button with a sharpie whenever I pump my gas.

    • qwertyqwertyqwerty@lemmy.oneEnglish
      11·
      6 months ago

      I’ve tried pressing every button at every pump I’ve used in my area and this trick doesn’t work. I want to epoxy the speakers and screen and glitter-bomb the entire thing.

      I won’t. But I want to.

      • 4am@lemm.eeEnglish
        7·
        6 months ago

        Sometimes it’s multiple presses. Around here for example I find that at my local Shell station it’s the second button down on the right side, two or three times.

      • yuriy@lemmy.worldEnglish
        6·
        6 months ago

        Yep. Just shell stations around here (so far at least)

        They’re super loud and in my experience usually political, think local office smear ads and oil lobbyist propaganda.