When Bloomberg reported that Spotify would be upping the cost of its premium subscription from $9.99 to $10.99, and including 15 hours of audiobooks per month in the U.S., the change sounded like a win for songwriters and publishers. Higher subscription prices typically equate to a bump in U.S. mechanical royalties — but not this time.
By adding audiobooks into Spotify’s premium tier, the streaming service now claims it qualifies to pay a discounted “bundle” rate to songwriters for premium streams, given Spotify now has to pay licensing for both books and music from the same price tag — which will only be a dollar higher than when music was the only premium offering. Additionally, Spotify will reclassify its duo and family subscription plans as bundles as well.
It’s probably more a case of artists acknowledging the fact that streaming services are one of, if not the, primary sources of music discovery and consumption for many these days. Even if they won’t make money off it, by not being available on these platforms, they may as well not exist for most people. That’s something that only huge, already established names can pull without feeling it.
you know what else streams your music? The fucking internet, that shits free! Literally just posting your shit on a torrent will give you tons of traction to work with. Especially if you already have a pretty significant listener base. Plus you also get the benefit of people like me who are significantly more inclined to buy physical releases of media.
Regardless, streaming is a good way of getting people to hear your shit, if you really want to use a streaming service, don’t go through a publisher, or at the very least, a mainstream publisher. They tend to fuck you over.