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“With Coca Cola, for example, they said: Why should we use a glass that doesn’t break? We make money with our glasses. […] The dealers said understandably: Who would saw off the branch he was sitting on?”
Capitalism strikes again
Isn’t this similar to the light bulb situation? Whereby making light-bulbs more fragile, and less reliable they increase the sales profits?
The Phoebus cartel, the beginnings of planned obsolescence.
The amazing thing is how not only did a long lasting light bulb get designed early on, but that the later bulbs were designed to fail specifically after a given point (1000 hours). That’s precision.
I also blame Edward Bernays, the father of consumerism/consumption.
I have a set of these and one of them got broken by a moving company in the ultimate irony.
This makes me sad in a weird way. Same shit happened with light bulbs.
The lightbulbs thing was (possibly) different. There’s some physical limits on the performance of lightbulbs so the time to failure test was more of a proxy to make sure bulbs of a certain wattage were outputting similar strength and color light.
https://youtu.be/zb7Bs98KmnY?si=UQzU-Vn2E01Bs4sm
I don’t know if there were other reasons this glass tech didn’t catch on besides the obvious capitalism issues, but the lightbulb thing is definitely a misunderstood piece of trivia.
Now make phonescreens with that glass!
As the article mentions, Gorilla Glass is actually made via a similar process!
I can’t find anywhere that sells this type of glass any more.