I think the thing is that, in order to have a successful and reliable Tile network, you need as much people as possible to install the Tile app so their phones can communicate with their trackers.

Whereas with Find My, you have everybody’s Apple devices being part of the network without them doing anything, their devices just do it, without intervention from other users. That’s a massive advantage for Apple’s offering.

On similar note, if Google comes up with something similar where they can leverage all of the Android devices out there, it’d be an enormous network.