• Drewsteau@lemmy.world
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    1 year ago

    It’s all just so bad, and I’m impressed at how hard he’s doubling down.

    I’ve deleted the app but I still get emails in my junk folder from “X (Formerly Twitter)” and I think the fact that they have to add that piece of info says everything that needs to be said about their rebrand

      • Sharkwellington@lemmy.one
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        1 year ago

        I appreciate that they’re differentiating themselves, now in the future we can refer to pre-Musk as Twitter and post-Musk as X. He can’t lay claim to the previous brand name’s success anymore.

    • Ready! Player 31@lemmy.world
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      1 year ago

      I get that he has an emotional attachment to X from his previous attempts at this, but it’s not even the best single letter branding option.

      Musk should have gone for Alpha, which you can shorten using the Greek letter α for his stupid logos, wouldn’t get you banned from half of the world’s anti-porn filters, has nice connotations in terms of cutting edge novel software and meaning ‘first’, and which would draw in his target audience of fuckwits who think Jordan Peterson is a serious person with valid opinions. Honestly missed such an open goal with that one.