Screenshot of tweets

    • veloxy@lemm.ee
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      1 year ago

      If your whole brand is based on being an asshole, I don’t see why it would be any different internally tbh

  • narc0tic_bird@lemm.ee
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    1 year ago

    Just me or did their weird way of communicating (“go fuck yourself” and whatnot) get old and cringe very fast?

  • NotAnonymousAtAll@feddit.de
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    1 year ago

    “being weird, rude and cringy is their whole thing” does not make that thing any less weird, rude and cringy.

  • Sandbag@lemmy.world
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    1 year ago

    Wow, I would never think a brand could be so harsh, like geez I’d call that the opposite of brand protection.

    • TonyOstrich@lemmy.world
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      1 year ago

      Their whole thing is to do this stuff with Linus. It’s a constant friendly back and forth. Linus will make fun of and trash Dbrand in videos they sponsor, while Dbrand makes fun of him. In a vacuum, this looks really weird/bad, but if you are familiar with the back and forth it very much comes across as two really good friends taking the piss and just having fun.

      There is basically no piece of content Dbrand isn’t willing to sponsor with LMG because they don’t give a fuck.

      • thedrivingcrooner@lemmy.world
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        1 year ago

        I didn’t know this because I generally tune out anything sponsor related either by sponsor block or just shut my brain off to it so that makes I guess a bit more sense with context. I think that in an instance like this not too many people will get that though. It still actually comes across as over the board because of the severe implications with Linus as a company shareholder, but this is Twitter so maybe I’m just over this kind of advertisement exposure.

    • sugar_in_your_tea@sh.itjust.works
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      1 year ago

      Yeah, I’m less interested in buying dbrand products now. I’m still very much displeased with LMG/LTT, but this was unprofessional.

      I’d prefer if they just said something like this:

      We’re cancelling all sponsorships/relationships with LMG until the SA allegations have been resolved, at which point we’ll reevaluate.

      This kind of nonsense is just childish.

        • sugar_in_your_tea@sh.itjust.works
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          1 year ago

          So they’re saying that if Linus suffers a bit then all is forgiven? They’re not worried about the SA charges or intense deadlines that results in lower quality videos?

          If true, that’s much worse.

          • schroedingershat@lemmy.world
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            1 year ago

            Worse than that. It’s more along the lines of asserting that they are happy with the financial arrangement and “jokes” as per the status quo, and that they stand by him and his decision to advertise their product for money on the “apoplogy” video. They’re making fun of the ones raising the issues, not linus. Even further they’re trying to milk to controversy for attention.

            • sugar_in_your_tea@sh.itjust.works
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              1 year ago

              I thought it was just the “milking the controversy” part, but I don’t know dbrand’s marketing well enough to know if this was approval or disapproval of how he’s handling things.

              Regardless, it turns me off from dbrand.

        • sugar_in_your_tea@sh.itjust.works
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          1 year ago

          I’ve never been there, nor am I interested in going there (and I live nowhere close anyway), but I’m okay with the marketing fitting the product. If their wait staff is rude, their marketing being rude sets the appropriate expectations, and I’d probably recommend them to anyone who may be interested.

          But that’s quite different from what dbrand offers. Dbrand sells skins, cases, and other related products, so their marketing should focus on their products. Maybe if their skins were largely meta in nature (e.g. they sold pictures with Linus’ face and a big cross through it), I could understand it a bit. But their website doesn’t match their social media presence.

          If a company’s branding isn’t consistent, what does that say about their products and product direction? So no, I’ll look for a company I find more consistent and reputable. I don’t buy products based on hype, but I certainly will avoid brands that seem inconsistent.

          • unscholarly_source@lemmy.ca
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            1 year ago

            What says about them is market performance. Year over year growth for the past 3 years, 60th in top ecommerce sites for electronic-related domain.

            https://ecommercedb.com/store/dbrand.com

            We can judge all we want by their approach, but their performance numbers don’t reflect your theory. Perhaps you’re not their target demographic, and that’s ok.

            • sugar_in_your_tea@sh.itjust.works
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              1 year ago

              Yup, I’m definitely not their target demographic, device as my point. I’m not saying you or anyone else shouldn’t buy their products based on their marketing, only that it repels me as a customer.

          • Skiptrace@lemmy.one
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            1 year ago

            Go look at the dbrand website. The marketing is all over the top asshole type marketing and it pokes fun at a ton of shit.

            • sugar_in_your_tea@sh.itjust.works
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              1 year ago

              I’m not worked up, just elaborating on what I said. If I was worked up, I’d be using much stronger language.

              I’m merely saying dbrand’s marketing makes me less likely to buy or recommend their products, that’s all.

  • Neato@kbin.social
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    1 year ago

    Is this something that Linus does normally? Or is this a joke that a sponsor will make him do this?

    • Kushan@lemmy.world
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      1 year ago

      The joke is that dbrand does weird shit all the time, usually to annoy the people they sponsor. They use edgy humour in most of their marketing.