With generative AI imaging tools getting increasingly sophisticated and all-the-more accessible, it’s getting harder to trust the pictures we see online — but the tech is out there to put an end to the doubt.

C2PA is a picture authentication standard that uses additional metadata to highlight any fakery that’s taken place, but it’s taking years for the key players to get on board and make it happen. @theverge looks at what’s needed to get there.

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