• ozymandias117@lemmy.world
    link
    fedilink
    English
    arrow-up
    10
    arrow-down
    2
    ·
    2 months ago

    I… I know they made colorful iMacs… But… What was the marketing idea behind this ad?

    What did they mean by “No artificial colors” for a computer…?

    • FlihpFlorp@lemm.ee
      link
      fedilink
      English
      arrow-up
      7
      ·
      2 months ago

      I would assume it’s a joke on when they say no artificial colors in food, because… apple?

      Idk

    • Septimaeus@infosec.pub
      link
      fedilink
      arrow-up
      7
      ·
      2 months ago

      Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.

      • Ghostalmedia@lemmy.worldOP
        link
        fedilink
        English
        arrow-up
        15
        ·
        2 months ago

        That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry

        The campaign was all food references

        • Septimaeus@infosec.pub
          link
          fedilink
          arrow-up
          6
          ·
          2 months ago

          Ah I forgot the fruit schema for the colors! lol

          Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.

          • bdonvr@thelemmy.club
            link
            fedilink
            arrow-up
            2
            ·
            2 months ago

            Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.

        • Grass@sh.itjust.works
          link
          fedilink
          arrow-up
          2
          arrow-down
          2
          ·
          2 months ago

          this was Apple’s peak for design. I can’t stand apple products but if they made an iphone in this colorway I would be tempted.