It’s polling of the audience done only on the first night, so the majority of the people being polled were interested enough in the movie in the first place to go see it opening night without proper reviews. Most movies will have an inflated Cinemascore.
Yeah, I read that on there; I guess I should have said the audiences they polled are really generous with their scoring
It’s polling of the audience done only on the first night, so the majority of the people being polled were interested enough in the movie in the first place to go see it opening night without proper reviews. Most movies will have an inflated Cinemascore.