Description: A freebooting Twitter account (very likely without permission) posts a screenshot of a TikTok with no credit and gets millions of views and hundreds of thousands of likes. The creators of the original video respond, and get next to no views. (And currently have 6 likes on the tweet.)
As a side note, go watch Almost Friday TV, their videos are hilarious and incredibly well directed: https://youtu.be/Y5HInrono_o
The monetization aspect is a part of it. Without any form of credit, eyes aren’t going back to the original creator, losing them potential earnings.