She’s almost 70, spend all day watching q-anon style of videos (but in Spanish) and every day she’s anguished about something new, last week was asking us to start digging a nuclear shelter because Russia was dropped a nuclear bomb over Ukraine. Before that she was begging us to install reinforced doors because the indigenous population were about to invade the cities and kill everyone with poisonous arrows. I have access to her YouTube account and I’m trying to unsubscribe and report the videos, but the reccomended videos keep feeding her more crazy shit.
Fascist movements and cult leaders long ago figured out the secret to engagement: keep people feeling threatened, play on their insecurities, blame others for all the problems in people’s lives, use fear and hatred to cut them off from people outside the movement, make them feel like they have found a bunch of new friends, etc. Machine learning systems for optimizing engagement are dealing with the same human psychology, so they discover the same tricks to maximize engagement. Naturally, this leads to YouTube recommendations directing users towards fascist and cult content.
That’s interesting. That it’s almost a coincidence that fascists and engagement algorithms have similar methods to suck people in.