Trade groups told the FTC a simple “Click-to Cancel” proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
Trade groups told the FTC a simple “Click-to Cancel” proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
Then just make a prompt that asks “Are you sure you want to cancel our services?”.
What if they accidentally click yes there too? Do you need a double sure confirmation? And a triple sure for that one? And so on?
And 15 confirmations in, once they’ve got the “click OK” rhythm going, we can put one that says “would you like to keep your subscription active?”
And a random screen where
cancelmeans “exit out of this cancellation process” rather than “cancel subscription”