You’ve been playing low-stakes poker with a bunch of buddies for years. You might peek at someone’s cards now and then, but only as a joke. Suddenly your buddy accuses you of cheating. Shocked, you exclaim, What the hell! It’s just a game! Chill out! Something like that just happened in the field
Aa far as I’ve understood things correctly, IIT does position itself as philosophy though, and you can eg. find it in the Internet Encyclopedia of Philosophy