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A lot of the initiatives are ineffective by design because the real goal is to give the consumers agency over the problem. Corporations have known that individual effort is a drop in the bucket but by framing the problem as not not a “corporate” problem but a “society” problem, they can keep not fixing it, for profit.
For what it’s worth, surveys in my country repeatedly show that renters would prefer to own. But the market here is rough and banks are denying people loans even with a lower monthly payments than their existing rent.
I would think it is the same in the US, but most people here rent because they can’t buy.