Focus on stealing users from Reddit. Show them how fucked up reddit has become and provide an easy alternative. It took me too many clicks to transfer over the first time, but once it was made simpler I transferred and deleted reddit. Sew mass discontent on reddit.
I personally would prefer it to come from a less highly visible stable organization. They all seem to have been corrupted. the people who made this have created HBO documentaries and have Andrew Yangs verbal backing via podcast…