Nothing gives a company a harder boner then needlessly rebranding shit. It’s the business equivalent to food corporations putting “NEW AND IMPROVED” on their same old product, while reducing the size of the product.
‘Change for the heck of it’ gives idiot execs trying to justify their jobs a raging hard-on. It also pleases the idiots trying to maximize profits on something that’s already maximized, as if destroying brand equity will draw in ‘new customers through a fresh new look and image!’
No, it’ll only waste money on failed marketing for your rebrand, confuse existing customers, and make your business look more transient and, as a result, less likely to stand the test of time.
Nothing gives a company a harder boner then needlessly rebranding shit. It’s the business equivalent to food corporations putting “NEW AND IMPROVED” on their same old product, while reducing the size of the product.
I hate it.
‘Change for the heck of it’ gives idiot execs trying to justify their jobs a raging hard-on. It also pleases the idiots trying to maximize profits on something that’s already maximized, as if destroying brand equity will draw in ‘new customers through a fresh new look and image!’
No, it’ll only waste money on failed marketing for your rebrand, confuse existing customers, and make your business look more transient and, as a result, less likely to stand the test of time.