Meta, MAX, X
The 2020s is the decade of shitty rebrands.
The 2020s: A bunch of people finally powerful enough to name things the cool 90s names they dreamt of way back then. Next up JNCO jeans are the mandated corporate uniform.
Google is now called “The Googlinator.”
Facebook is trying to get away from the Facebook papers stink.
So I call them the meta Facebook papers from now on.
What?!.. You mean Dr.pimple popper and Ghost Hunters are not being received well on Max?! I’m flabbergasted…
Somebody mentioned Dr. Pimple Popper to me recently and I thought they were making up an over-the-top fake reality show title. Imagine my shock when I found out that it was a real show. There’s a reason I haven’t watched anything aside from sports on network/cable TV in years.
If it’s well received, then logically it’s better to cancel it so that you can write it off of the sale. If it’s poorly rated it’s worth keeping because it won’t be a worthwhile writeoff
Nothing gives a company a harder boner then needlessly rebranding shit. It’s the business equivalent to food corporations putting “NEW AND IMPROVED” on their same old product, while reducing the size of the product.
I hate it.
‘Change for the heck of it’ gives idiot execs trying to justify their jobs a raging hard-on. It also pleases the idiots trying to maximize profits on something that’s already maximized, as if destroying brand equity will draw in ‘new customers through a fresh new look and image!’
No, it’ll only waste money on failed marketing for your rebrand, confuse existing customers, and make your business look more transient and, as a result, less likely to stand the test of time.
I think the solution is pretty obvious. Rebrand again, and split some of your content to a different service for a different subscription.
Maybe deleting some more shows off the platform and acting like they never existed is a good idea to bring some talent
Not surprised.
I’ve had to help more than three relatives over the phone try to fix issues because of this.
A few were arguing with me that they already had the “Max” app installed and didn’t understand that the HBO MAX app isn’t the MAX app.
This was the stupidest fucking renaming ever since that Netflix one a decade ago.
This was the stupidest fucking renaming ever since that Netflix one a decade ago.
No, the Twitter to X renaming is the stupidest fucking renaming ever. Like, in all of human history. Only way they could have topped that would be to rename it to something actively offensive like “Shit Hitler”.
Shit Hitler would have better SEO
I paid for a year subscription for HBO Max last July. I got a full refund when HBO cancelled my subscription in June. Company is run by mentally challenged dip shits. Back to privacy with the extra $150 iny pocket.
I wish they had done that for me! But I did not renew my subscription when it lapsed
The rebranding removed categories to watch for specific genres making it harder for people to find stuff. They are trying to make people watch what is on the main screen.
Wait, I was looking at Max last night and it appeared that the Discovery content was available in Max. That seems like a fairly obvious explanation
That’s my thought exactly. I paid for discovery before, them immediately canceled when everything I watched there became available on Max, which I get free from my cell service provider.
I just stopped watching movies and tv shows.
It is always changing software and features, available content and prices. It is exhausting to keep track of it all, I just wat to click play and relax.
Additionally, everything they made is tailored to keep me watching and wanting more, they don’t care about quality of content, just manipulation.
Thank you very much, I am not their target audience.
Lost 2% of subscribers for a, what 10%-20% price hike? Loss of the need to serve 4k to the MAJORITY? Worth it.
I specifically dropped it because of how stupid the name change is.
That’s what you get for erasing final space and infinity train
I just wanted HBO. Not HBO plus superheroes. Not HBO plus trashy reality TV. What even is the brand at this point?
When they became HBO Max it was fine, I guess, because all the HBO shows I actually cared about were still there.
But when I load the app and all I see is reality TV, and then they start removing HBO shows I hadn’t even gotten around to watching, I decided to cancel and watch Barry before my subscription ran out (great show, not on Blu-ray).
I’ll just buy the handful of series I want to follow on Blu-ray instead. WB is good about that. I picked up House of the Dragon on 4K (already watched it but I enjoyed it) and will pick up The Last of Us and probably Chernobyl on 4K at some point.
Bye, HBO. You were a great brand until executives who didn’t understand your brand or your demographic decided to mutate you into something else entirely.
Oh, by the way, good luck attracting future talent when the prospect that a series they work hard on might suddenly disappear forever, along with their residual payments, all because an accountant decides it makes the books look better.
It is difficult to mess up a brand like HBO. Maybe they managed it.
I cancelled. Their app breaks every other time I try and play something forcing me to restart it. It’s trivial but the first few times I thought my brand new TV was shitting the bed, but nope. Only happens on Max. Fuck 'em. If I wanted the shitty Discovery programming I would have signed up for it.
