• ozymandias117@lemmy.world
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      2 months ago

      I… I know they made colorful iMacs… But… What was the marketing idea behind this ad?

      What did they mean by “No artificial colors” for a computer…?

      • FlihpFlorp@lemm.ee
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        2 months ago

        I would assume it’s a joke on when they say no artificial colors in food, because… apple?

        Idk

      • Septimaeus@infosec.pub
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        2 months ago

        Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.

        • Ghostalmedia@lemmy.worldOP
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          2 months ago

          That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry

          The campaign was all food references

          • Septimaeus@infosec.pub
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            2 months ago

            Ah I forgot the fruit schema for the colors! lol

            Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.

            • bdonvr@thelemmy.club
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              2 months ago

              Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.

          • Grass@sh.itjust.works
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            2 months ago

            this was Apple’s peak for design. I can’t stand apple products but if they made an iphone in this colorway I would be tempted.