Veteran tech journalist Walt Mossberg announced on Tuesday he was deactivating his X (formerly known as Twitter) account, saying Elon Musk’s takeover of the site turned it into a “cesspool.”
Mr Mossberg is a well-respected name and expert in the US tech writing industry, who also co-founded media sites such as Recode and AllThingsD. He announced his boycotting of X on Meta’s new platform Threads, saying his reasons revolve around business tycoon Mr Musk’s threats to sue the Anti-Defemation League (ADL).
I would be shocked if he or his colleagues haven’t written about federated communities and the like.
But if he will have no engagement or meaningful interactions, why would he waste time managing and understanding social media for another platform? Like, this isn’t someone just shitposting. Building and maintaining his brand is a significant part of his job. Same with understanding what people may be interested in reading about to know how to steer stories and the like.
And we very much learned from the olden days that just mirroring the same post to every site doesn’t really do anything positive and mostly pisses people off when they realize they aren’t the audience.
If that’s your full time job then maybe dont outsource it to some random company that gets bought by some random dude…
Yeah… Full time work is hard