I thought about getting a new car five years ago, but reconsidered. Then the pandemic happened. Finally, my beloved Fusion SEL V6 gave up and I was forced to enter the car market…after all my favorite sedans had been discontinued.

I have a Mazda3 now, and I enjoy it. Honestly, I never thought I would end up with such a small car, but it seems the entire class of nicer non-German sedans, Fusion-MKZ-Continental-Regal-Mazda6-GS-Avalon, has vanished from the market.

And more are being cancelled this year. I’m glad there was a Mazda3 left for me to buy.

So my advice is this. If, like me, you enjoy sedans, don’t need or want an SUV and are in a financial position to afford it, buy the sedan you want now. There are only a handful of them left, and who knows how much longer they’ll be around.

You’re probably right.

But the competition seems to think that a robust television presence is still very worthwhile. And I just wonder if TV ads might build long-term, lasting brand image better than targeted streaming.